Nike in a DTC Digital Transformation

Nike is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities. It is headquartered in Beaverton, Oregon, and employs about 73,300 people around the world. Founded in January 1964 as “Blue Ribbon Sports,” the company created the Nike brand name and […]

Walmart – Digital Transformation of the Retail Giant

Gigantic & Agile. Walmart, which serves 270 million customers each week online and are located within 10 miles of 90% of the U.S. population, is transforming itself from a traditional retail company to a technology and an innovation company, a title that CEO Doug McMillan used to describe Walmart. And yes indeed. Walmart is both a technology company […]