As a report from OECD shows, in almost every countries in OECD economies, small and medium-sized enterprises accounts for 95% of firms and 60%~70% of employment. Yet, growth has declined and the market is being eaten away by big players, ventures, and digital disrupters.
What can incumbent do to survive and thrive in this situation? In our observation, we found that Organization Culture, Brand Purpose, and Digital Capabilities are the three key elements in unlocking growth.