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Have you ever tried to push a pull door or pull a slide door and just ended up standing there feeling embarrassed wish there is a hole for you to climb in? If you haven’t, this footage from the movie Snatch will show you exactly how bad design can be frustrating and potentially get you locked up in jail.
It’s not just door. Bad design is everywhere. The two-sided USB that takes three times to find the right way to plug-in? or a lot of confusing smart devices out there that just makes you feel stupid? or frustrating website design that requires a software engineer to be able navigate around?
In a time where customer expectation are going through the roof and competitions are constantly transforming and innovating, giving customers unique and hard-to-be-replaced experience is becoming a norm for top performers in every sector. And also, driven by the fact that data is booming and lines between hardware, software and services are blurring, we are able to provide customers great experience in the most relevant way possible.
So.. what does a design transformation requires?
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