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Given the latest survey available, in Germany there are about 72 million active social media users (Log in at least once in a month) in 2022. This is about 86.5 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 10 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.99%, there is now around 43.13 million Facebook users in Germany . With male users account for around 50.06% and female users account for around 49.94%.
With the latest data published in January 2023, we can see that at the growth rate of 1.07%, there is now around 29.16 million Instagram users in Germany . With male users account for around 50.34% and female users account for around 49.66%.
With the latest data published in January 2023, we can see that at the growth rate of 0.95%, there is now around 19.3 million TikTok users in Germany . With male users account for around 0.478 and female users account for around 0.522.
With the latest data published in January 2023, we can see that at the growth rate of 1.12x, there is now around 14.43 million LinkedIn users in Germany.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
