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Given the latest survey available, in United Kingdom there are about 56.8 million active social media users (Log in at least once in a month) in 2022. This is about 84.3 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 8.7 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.01%, there is now around 52.09 million Facebook users in United Kingdom . With male users account for around 46.05% and female users account for around 53.95%.
With the latest data published in January 2023, we can see that at the growth rate of 1.1%, there is now around 31.17 million Instagram users in United Kingdom . With male users account for around 44.03% and female users account for around 55.97%.
With the latest data published in January 2023, we can see that at the growth rate of 1.08%, there is now around 23.8 million TikTok users in United Kingdom . With male users account for around 0.418 and female users account for around 0.582.
With the latest data published in January 2023, we can see that at the growth rate of 1.05x, there is now around 34.93 million LinkedIn users in United Kingdom.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
