E-Commerce

E-Commerce in Estonia: Outlook & Retail Trends in 2023

Last Updated: October 30, 2023

How's The Development of E-Commerce in Estonia?

Online & Offline Retail in Estonia

Unit: Billion USD

Online & Offline Retail Growth in Estonia

Unit: %

Retail Value Added (% of GDP) in Estonia

Unit: %

E-Commerce Sales a a % of Retail in Estonia

Unit: %

Financial Environment

Source: World Bank, Payment Providers, eMarketer

In Estonia, There are about 29.4% of people use credit cards, and 92.4% of people use debit cards. While there are 46.7% of people purchase on the internet, there is only 69.5% of people with online banking accounts.

% of People With Financial Accounts

Unit: %

% of People with Credit Cards

Unit: %

% of People with Debit Cards

Unit: %

% of People Exchange Through Digital Channels

Unit: %

% of People Buy Through Online Channels

Unit: %

% of People with Internet Banking Accounts

Unit: %

% of People Pay Utility Bill Online

Unit: %

E-Commerce Sales as a % of Total Retail

Unit: %

Reference

Retail Sales & E-Commerce Penetration: eMarketer, Edge By Ascential, Euromonitor Retail Passport
Currency: Based on IMF Data 2022/12
Consumer Behavior: Statista Digital Market Outlook
Retail Channels: Euromonitor, Local Association, Financial Reports (Of Relevant Retailers)
Data Compilation: OOSGA.org
Analysis: OOSGA CR Team Analytics

Author: CR Team

Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.

E-Commerce in Estonia: Outlook & Retail Trends in 2023

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How's The Development of E-Commerce in Estonia?

Financial Environment