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In Lithuania, There are about 16.3% of people use credit cards, and 55.7% of people use debit cards. While there are 41.2% of people purchase on the internet, there is only 43.3% of people with online banking accounts.
There is 1.39 million consumer goods e-commerce users in Lithuania, and they spend total of around 1.21 billion USD dollars in 2021. That makes a per capita spending on consumer goods e-commerce of around 866 USD. Also, in those e-commerce users, about 40.2% of them purchase through their mobile phone.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
