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In Finland, There are about 62.8% of people use credit cards, and 98.3% of people use debit cards. While there are 60.8% of people purchase on the internet, there is only 80.1% of people with online banking accounts.
There is 3.99 million consumer goods e-commerce users in Finland, and they spend total of around 7.10 billion USD dollars in 2021. That makes a per capita spending on consumer goods e-commerce of around 1778 USD. Also, in those e-commerce users, about 35.3% of them purchase through their mobile phone.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
