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In Hungary, There are about 13.1% of people use credit cards, and 69.5% of people use debit cards. While there are 28.8% of people purchase on the internet, there is only 28.5% of people with online banking accounts.
There is 5.22 million consumer goods e-commerce users in Hungary, and they spend total of around 3.98 billion USD dollars in 2021. That makes a per capita spending on consumer goods e-commerce of around 763 USD. Also, in those e-commerce users, about 41% of them purchase through their mobile phone.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
