In Italy, There are about 42.5% of people use credit cards, and 84.6% of people use debit cards. While there are 54.9% of people purchase on the internet, there is only 22.2% of people with online banking accounts.
For E-Commerce Customers in ItalyWhat are the major driving factors to purchasing online?
There is 35.62 million consumer goods e-commerce users in Italy, and they spend total of around 45.94 billion USD dollars in 2021. That makes a per capita spending on consumer goods e-commerce of around 1290 USD. Also, in those e-commerce users, about 38.9% of them purchase through their mobile phone.