In South Africa, There are about 8.9% of people use credit cards, and 34.1% of people use debit cards. While there are 7.9% of people purchase on the internet, there is only 20.6% of people with online banking accounts.
For E-Commerce Customers in South AfricaWhat are the major driving factors to purchasing online?
There is 24.70 million consumer goods e-commerce users in South Africa, and they spend total of around 9.61 billion USD dollars in 2021. That makes a per capita spending on consumer goods e-commerce of around 389 USD. Also, in those e-commerce users, about 46.3% of them purchase through their mobile phone.