Connect With Authors
*Your message will be sent straight to the team/individual responsible for the article.
Menu
Given the latest survey available, in Argentina there are about 39.5 million active social media users (Log in at least once in a month) in 2022. This is about 86.3 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 9.9 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.03%, there is now around 39.12 million Facebook users in Argentina . With male users account for around 47.6% and female users account for around 52.4%.
With the latest data published in January 2023, we can see that at the growth rate of 1.14%, there is now around 25.11 million Instagram users in Argentina . With male users account for around 45.21% and female users account for around 54.79%.
With the latest data published in January 2023, we can see that at the growth rate of 1.25%, there is now around 13.4 million TikTok users in Argentina . With male users account for around 0.361 and female users account for around 0.639.
With the latest data published in January 2023, we can see that at the growth rate of 1.12x, there is now around 10.69 million LinkedIn users in Argentina.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
