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Given the latest survey available, in Brazil there are about 171.2 million active social media users (Log in at least once in a month) in 2022. This is about 79.9 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 14.3 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.99%, there is now around 163.1 million Facebook users in Brazil . With male users account for around 45.13% and female users account for around 54.87%.
With the latest data published in January 2023, we can see that at the growth rate of 1.03%, there is now around 122.9 million Instagram users in Brazil . With male users account for around 42.39% and female users account for around 57.61%.
With the latest data published in January 2023, we can see that at the growth rate of 1%, there is now around 3.2 million TikTok users in Belgium . With male users account for around 0.451 and female users account for around 0.549.
With the latest data published in January 2023, we can see that at the growth rate of 1.11x, there is now around 59.01 million LinkedIn users in Brazil.
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