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Given the latest survey available, in Japan there are about 101.9 million active social media users (Log in at least once in a month) in 2022. This is about 81.1 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 8.7 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.06%, there is now around 57.0 million Facebook users in Japan . With male users account for around 47.19% and female users account for around 52.81%.
With the latest data published in January 2023, we can see that at the growth rate of 1.13%, there is now around 49.1 million Instagram users in Japan . With male users account for around 45.64% and female users account for around 54.36%.
With the latest data published in January 2023, we can see that at the growth rate of 0.96%, there is now around 12 million TikTok users in Canada . With male users account for around 0.408 and female users account for around 0.592.
With the latest data published in January 2023, we can see that at the growth rate of 1.1x, there is now around 3.38 million LinkedIn users in Japan.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
