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Given the latest survey available, in Colombia there are about 41.9 million active social media users (Log in at least once in a month) in 2022. This is about 81.3 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 7.2 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.98%, there is now around 39.53 million Facebook users in Colombia . With male users account for around 48.65% and female users account for around 51.35%.
With the latest data published in January 2023, we can see that at the growth rate of 1.07%, there is now around 18.7 million Instagram users in Colombia . With male users account for around 44.15% and female users account for around 55.85%.
With the latest data published in January 2023, we can see that at the growth rate of 0.96%, there is now around 12 million TikTok users in Canada . With male users account for around 0.408 and female users account for around 0.592.
With the latest data published in January 2023, we can see that at the growth rate of 1.12x, there is now around 11.68 million LinkedIn users in Colombia.
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