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Given the latest survey available, in Switzerland there are about 7.5 million active social media users (Log in at least once in a month) in 2022. This is about 86.2 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 6.2 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.03%, there is now around 5.37 million Facebook users in Switzerland . With male users account for around 50.22% and female users account for around 49.78%.
With the latest data published in January 2023, we can see that at the growth rate of 1.1%, there is now around 3.73 million Instagram users in Switzerland . With male users account for around 50.12% and female users account for around 49.88%.
With the latest data published in January 2023, we can see that at the growth rate of 0.93%, there is now around 2 million TikTok users in Switzerland . With male users account for around 0.481 and female users account for around 0.519.
With the latest data published in January 2023, we can see that at the growth rate of 1.1x, there is now around 3.82 million LinkedIn users in Switzerland.
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