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Given the latest survey available, in Mexico there are about 99.2 million active social media users (Log in at least once in a month) in 2022. This is about 78.3 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 2.5 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.97%, there is now around 99.9 million Facebook users in Mexico . With male users account for around 47.55% and female users account for around 52.45%.
With the latest data published in January 2023, we can see that at the growth rate of 1.13%, there is now around 40.14 million Instagram users in Mexico . With male users account for around 46.29% and female users account for around 53.71%.
With the latest data published in January 2023, we can see that at the growth rate of %, there is now around TikTok users in Costa Rica . With male users account for around and female users account for around .
With the latest data published in January 2023, we can see that at the growth rate of 1.07x, there is now around 19.27 million LinkedIn users in Mexico.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
