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Given the latest survey available, in Spain there are about 41.3 million active social media users (Log in at least once in a month) in 2022. This is about 87.1 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 8.8 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.99%, there is now around 33.14 million Facebook users in Spain . With male users account for around 47.37% and female users account for around 52.63%.
With the latest data published in January 2023, we can see that at the growth rate of 1.08%, there is now around 23.52 million Instagram users in Spain . With male users account for around 46.28% and female users account for around 53.72%.
With the latest data published in January 2023, we can see that at the growth rate of 1.2%, there is now around 15.7 million TikTok users in Spain . With male users account for around 0.412 and female users account for around 0.588.
With the latest data published in January 2023, we can see that at the growth rate of 1.09x, there is now around 16.41 million LinkedIn users in Spain.
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