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Given the latest survey available, in Australia there are about 21.2 million active social media users (Log in at least once in a month) in 2022. This is about 82.7 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 4.6 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.05%, there is now around 20.54 million Facebook users in Australia . With male users account for around 46.54% and female users account for around 53.46%.
With the latest data published in January 2023, we can see that at the growth rate of 1.13%, there is now around 12.52 million Instagram users in Australia . With male users account for around 43.92% and female users account for around 56.08%.
With the latest data published in January 2023, we can see that at the growth rate of 1.05%, there is now around 1.4 million TikTok users in Finland . With male users account for around 0.458 and female users account for around 0.542.
With the latest data published in January 2023, we can see that at the growth rate of 1.07x, there is now around 13.59 million LinkedIn users in Australia.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
