Social Media

Social Media in Cambodia - 2023 Stats & Platform Trends

Last Updated: January 10, 2023
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Welcome! Here at OOSGA, we've combined insights from our partners across various markets and our own hands-on experience to bring you this brief. If you are interested in partnering with us on social media marketing & research within Cambodia, let us know!

Outlook

How does social media look like in Cambodia?

In recent years, Cambodia has experienced significant economic growth thanks in part to investments from China and other Asian countries that are looking to move their less capital-intensive manufacturing operations to the country.

Furthermore, because Cambodia’s infrastructure for social community, commerce, and older forms of ICT (such as landlines and SMS) is not well-established, the country has been able to easily adopt and utilize new technologies without facing many of the barriers that more developed economies have encountered.

As a result, the internet economy in Cambodia has seen significant growth. Internet penetration has rapidly increased in recent years, from 18% in 2015 to an estimated 74% in 2021 according to data compiled by Trading Economic. However, please note that the data provided may not be accurate, as the World Bank does not have any information on this subject for Cambodia after the year 2017, despite the data being cited as coming from the World Bank.

Social media in particular has seen a drastic change over the past decade. The country went from Facebook being the only accessible social platforms (Due to most social platforms were blocked by the government) to now almost all the international ones are available within the country.

However in recent years, there has been a government push again to regulate social media in Cambodia to control “fake news” and misinformation. The government has also been using social media to disseminate its own messaging and propaganda. It would be interesting to see how this trend evolve over the coming years.

Meta, previously known as Facebook, has partnered with Open Development Cambodia (ODC) to launch a website that aims to provide information and updates on the growth and developments in Cambodia’s digital economy.

Table of Contents
Internet Population|% of Population
Mobile cellular subscriptions|Per 100 Peopel

Demographics

How are users distributed in Cambodia?

Throughout 2022, on average there are about 12.3 million active social media users in Cambodia on a monthly basis with an annual growth rate of 5 % in 2021-22 . This represents about  73.9 % of the total population. These social media users on average spend about hours on social media and each on average have accounts on platforms.

% of Total Social Media Users|Note: Meta's figure as reference, 2022

The Platforms

What Kinds of Platform is Used in Cambodia?

As the usage of social media increases, Facebook remains the leading platform. However, in Cambodia, TikTok is quickly gaining popularity and has grown from 20% to nearly 50% of the population within a span of four years.

Platform Figure (% of Population)|Source: OOSGA Analytics; eMarketer, Napoleon Cat, Facebook, ByteDance, Microsoft | Note: No LinkedIn Data Prior to 2019/8
Explore Social Media in Other Countries

Facebook Overview in Cambodia

With the latest data published in January 2023, we can see that at the growth rate of 0.91%, there is now around 11.75 million Facebook users in Cambodia . With male users account for around 54.53% and female users account for around 45.47%.

Facebook Users | Unit: a Thousand People
Facebook User Growth | % of Population
User Growth By Age | Unit: a Thousand People
As legal restriction, figure of 13-17 is often underestimated(underreported) and 18-24 is overestimated
User Growth By Age | Unit: % of its Associated Age Bracket
Number may exceed 100% as multi-accounts holders or fake accounts prevail in the country

Instagram Overview in Cambodia

With the latest data published in January 2023, we can see that at the growth rate of 0.91%, there is now around 1.84 million Instagram users in Cambodia . With male users account for around 44.72% and female users account for around 55.28%.

Instagram Users | Unit: a Thousand People
Instagram User Growth | % of Population
User Growth By Age | Unit: a Thousand People
As legal restriction, figure of 13-17 is often underestimated(underreported) and 18-24 is overestimated
User Growth By Age | Unit: % of its Associated Age Bracket
Number may exceed 100% as multi-accounts holders or fake accounts prevail in the country

TikTok Overview in Cambodia

With the latest data published in January 2023, we can see that at the growth rate of 1.21%, there is now around 7.4 million TikTok users in Cambodia . With male users account for around 0.465 and female users account for around 0.535.

TikTok Users | Unit: a Thousand People
TikTok User Growth | % of Population

LinkedIn Overview in Cambodia

With the latest data published in January 2023, we can see that at the growth rate of 1.12x, there is now around 506.6 thousand LinkedIn users in Cambodia.

LinkedIn Users | Unit: a Thousand People
User Growth By Age | Unit: a Thousand People

Reference

  • Internet & Cellular Subscription:World Bank, ITU
  • Currency Exchange: Based on IMF data in 2023/1
  • Demographics: UN Population Database
  • Social Media Behavior: GWI, Hootsuite 2022 Digital Report
  • Meta, LinkedIn Data: Napoleon Cat Stats
  • Data Calculation & Regression:OOSGA.org
  • Analysis:OOSGA Analytics
  • Note: The data for monthly platform usage and the data for the most frequently used platforms are sourced from different research, hence there may be discrepancies in the numbers as both are estimated rather than real figure.
Author: Consumer Research

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