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Given the latest survey available, in Poland there are about 27.2 million active social media users (Log in at least once in a month) in 2022. This is about 72 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 5 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.09%, there is now around 24.2 million Facebook users in Poland . With male users account for around 45.01% and female users account for around 54.99%.
With the latest data published in January 2023, we can see that at the growth rate of 1.26%, there is now around 11.15 million Instagram users in Poland . With male users account for around 41.18% and female users account for around 58.82%.
With the latest data published in January 2023, we can see that at the growth rate of %, there is now around TikTok users in Lithuania . With male users account for around and female users account for around .
With the latest data published in January 2023, we can see that at the growth rate of 1.17x, there is now around 5.4 million LinkedIn users in Poland.
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