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Given the latest survey available, in Colombia there are about 41.9 million active social media users (Log in at least once in a month) in 2022. This is about 81.3 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 7.2 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.98%, there is now around 39.53 million Facebook users in Colombia . With male users account for around 48.65% and female users account for around 51.35%.
With the latest data published in January 2023, we can see that at the growth rate of 1.07%, there is now around 18.7 million Instagram users in Colombia . With male users account for around 44.15% and female users account for around 55.85%.
With the latest data published in January 2023, we can see that at the growth rate of %, there is now around TikTok users in Luxembourg . With male users account for around and female users account for around .
With the latest data published in January 2023, we can see that at the growth rate of 1.12x, there is now around 11.68 million LinkedIn users in Colombia.
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