Menu
Despite having a less developed economy compared to Singapore, Malaysia has a high internet penetration rate of 90%, similar to its neighbor. Additionally, the country’s high smartphone penetration rate also enable its internet economy, especially social media, to thrive.
Malaysians are spending an increasing amount of time on social media, with the latest data showing that they now spend an average of 3 hours per day on these platforms. This trend highlights the growing importance of social media in Malaysia and its increasing integration into daily life.
The adoption of social commerce has increased significantly in Malaysia during the COVID-19 pandemic. This is due to both merchants and customers turning to these platforms as a result of the government’s restrictions and the fear of transmission leading people to stay at home.
Facebook and Instagram are two of the leading platforms that prevails with their already matured commerce system. However, Pinterest, WeChat and TikTok are not far behind as they’ve rolled out more and more commerce feature throughout the time of the pandemic.
Throughout 2022, on average there are about 30.8 million active social media users in Malaysia on a monthly basis with an annual growth rate of 8 % in 2021-22 . This represents about 91.7 % of the total population. These social media users on average spend about 3.03 hours on social media and each on average have accounts on 8.2 platforms.
In Malaysia, Meta-owned social platforms have long taken the top three spots in terms of user base. WhatsApp is especially dominant with about 93% of internet users engaging actively on the platform monthly.
Malaysia has recently become a popular location for social media companies to test new ideas and features due to its diverse demographics and the venturesome spirits of Malaysians to try new things. For example, there has been an increase in the number of Muslim fashion apparel and footwear retailers on Instagram in Malaysia, supported by a team specifically catering to the needs of Malaysian users. This trend highlights the potential for social media to support the growth of specialized retailers in Malaysia.
With the latest data published in January 2023, we can see that at the growth rate of 0.97%, there is now around 28.18 million Facebook users in Malaysia . With male users account for around 51.34% and female users account for around 48.66%.
With the latest data published in January 2023, we can see that at the growth rate of 1.07%, there is now around 15.05 million Instagram users in Malaysia . With male users account for around 45.31% and female users account for around 54.69%.
With the latest data published in January 2023, we can see that at the growth rate of 1.34%, there is now around 17.2 million TikTok users in Malaysia . With male users account for around 0.438 and female users account for around 0.562.
With the latest data published in January 2023, we can see that at the growth rate of 1.09x, there is now around 7.0 million LinkedIn users in Malaysia.
Our CR team is dedicated to keeping a pulse on the ever-evolving demographics and behavior of consumers globally. We stay informed on the latest trends and developments across major economies to ensure that we are providing the most up-to-date insights for our clients
