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Given the latest survey available, in Austria there are about 7.3 million active social media users (Log in at least once in a month) in 2022. This is about 81.4 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 2.2 %.
With the latest data published in January 2023, we can see that at the growth rate of 1%, there is now around 4.99 million Facebook users in Austria . With male users account for around 49.33% and female users account for around 50.67%.
With the latest data published in January 2023, we can see that at the growth rate of 1.1%, there is now around 3.2 million Instagram users in Austria . With male users account for around 49.24% and female users account for around 50.76%.
With the latest data published in January 2023, we can see that at the growth rate of 1.04%, there is now around 1.6 million TikTok users in New Zealand . With male users account for around 0.415 and female users account for around 0.585.
With the latest data published in January 2023, we can see that at the growth rate of 1.14x, there is now around 1.94 million LinkedIn users in Austria.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
