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Given the latest survey available, in New Zealand there are about 4.6 million active social media users (Log in at least once in a month) in 2022. This is about 89.2 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 9.6 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.06%, there is now around 4.11 million Facebook users in New Zealand . With male users account for around 45.93% and female users account for around 54.07%.
With the latest data published in January 2023, we can see that at the growth rate of 1.17%, there is now around 2.3 million Instagram users in New Zealand . With male users account for around 42.78% and female users account for around 57.22%.
With the latest data published in January 2023, we can see that at the growth rate of 1.04%, there is now around 1.6 million TikTok users in New Zealand . With male users account for around 0.415 and female users account for around 0.585.
With the latest data published in January 2023, we can see that at the growth rate of 1.05x, there is now around 2.48 million LinkedIn users in New Zealand.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
