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Given the latest survey available, in United States there are about 268.5 million active social media users (Log in at least once in a month) in 2022. This is about 80.9 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 12.5 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.01%, there is now around 260.7 million Facebook users in United States . With male users account for around 45.68% and female users account for around 54.32%.
With the latest data published in January 2023, we can see that at the growth rate of 0.97%, there is now around 155.6 million Instagram users in United States . With male users account for around 44.28% and female users account for around 55.72%.
With the latest data published in January 2023, we can see that at the growth rate of 1.19%, there is now around 25.2 million TikTok users in Pakistan . With male users account for around 0.823 and female users account for around 0.177.
With the latest data published in January 2023, we can see that at the growth rate of 1.02x, there is now around 193.0 million LinkedIn users in United States.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
