The Social

Pakistan - Social Media Outlook & Trends in 2023

Last Updated: January 13, 2023
pak
The Summary

How does social media look like in Pakistan?

Table of Contents
Internet Population|% of Population
Mobile cellular subscriptions|Per 100 Peopel
The Demographics

How are users distributed in Pakistan?

Throughout 2022, on average there are about 72.9 million active social media users in Pakistan on a monthly basis with an annual growth rate of 4.3 % in 2021-22 . This represents about  31.5 % of the total population. These social media users on average spend about hours on social media and each on average have accounts on platforms.

The Platforms

What kinds of platform is used in Pakistan?

Platform Figure (% of Population)|Source: Napoleon Cat Stat & Web Research | Note: No LinkedIn Data Prior to 2019/8
Explore Social Media in Other Countries

Facebook Overview in Pakistan

With the latest data published in January 2023, we can see that at the growth rate of 0.9%, there is now around 46.44 million Facebook users in Pakistan . With male users account for around 77.2% and female users account for around 22.8%.

Facebook Users | Unit: a Thousand People
Facebook User Growth | % of Population
User Growth By Age | Unit: a Thousand People
As legal restriction, figure of 13-17 is often underestimated(underreported) and 18-24 is overestimated
User Growth By Age | Unit: % of its Associated Age Bracket
Number may exceed 100% as multi-accounts holders or fake accounts prevail in the country

Instagram Overview in Pakistan

With the latest data published in January 2023, we can see that at the growth rate of 1.05%, there is now around 13.91 million Instagram users in Pakistan . With male users account for around 65.71% and female users account for around 34.29%.

Instagram Users | Unit: a Thousand People
Instagram User Growth | % of Population
User Growth By Age | Unit: a Thousand People
As legal restriction, figure of 13-17 is often underestimated(underreported) and 18-24 is overestimated
User Growth By Age | Unit: % of its Associated Age Bracket
Number may exceed 100% as multi-accounts holders or fake accounts prevail in the country

TikTok Overview in Pakistan

With the latest data published in January 2023, we can see that at the growth rate of 1.19%, there is now around 25.2 million TikTok users in Pakistan . With male users account for around 0.823% and female users account for around 0.177%.

TikTok Users | Unit: a Thousand People
TikTok User Growth | % of Population

LinkedIn Overview in Pakistan

With the latest data published in January 2023, we can see that at the growth rate of 1.14%, there is now around 9.1 million LinkedIn users in Pakistan.

LinkedIn Users | Unit: a Thousand People
User Growth By Age | Unit: a Thousand People

Reference

  • Internet & Cellular Subscription:World Bank, ITU
  • Currency Exchange: Based on IMF data in 2023/1
  • Demographics: UN Population Database
  • Social Media Behavior: GWI, Hootsuite 2022 Digital Report
  • Meta, LinkedIn Data: Napoleon Cat Stats
  • Data Calculation & Regression:OOSGA.org
  • Analysis:OOSGA Analytics
  • Note: The data for monthly platform usage and the data for the most frequently used platforms are sourced from different research, hence there may be discrepancies in the numbers as both are estimated rather than real figure.
Author: Consumer Research

Our CR team is dedicated to keeping a pulse on the ever-evolving demographics and behavior of consumers globally. We stay informed on the latest trends and developments across major economies to ensure that we are providing the most up-to-date insights for our clients

Connect with CR Team