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Throughout 2022, on average there are about 72.9 million active social media users in Pakistan on a monthly basis with an annual growth rate of 4.3 % in 2021-22 . This represents about 31.5 % of the total population. These social media users on average spend about hours on social media and each on average have accounts on platforms.
With the latest data published in January 2023, we can see that at the growth rate of 0.9%, there is now around 46.44 million Facebook users in Pakistan . With male users account for around 77.2% and female users account for around 22.8%.
With the latest data published in January 2023, we can see that at the growth rate of 1.05%, there is now around 13.91 million Instagram users in Pakistan . With male users account for around 65.71% and female users account for around 34.29%.
With the latest data published in January 2023, we can see that at the growth rate of 1.19%, there is now around 25.2 million TikTok users in Pakistan . With male users account for around 0.823 and female users account for around 0.177.
With the latest data published in January 2023, we can see that at the growth rate of 1.14x, there is now around 9.1 million LinkedIn users in Pakistan.
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