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Given the latest survey available, in South Africa there are about 27.6 million active social media users (Log in at least once in a month) in 2022. This is about 46.4 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 12 %.
With the latest data published in January 2023, we can see that at the growth rate of 0.91%, there is now around 26.18 million Facebook users in South Africa . With male users account for around 48.66% and female users account for around 51.34%.
With the latest data published in January 2023, we can see that at the growth rate of 1.03%, there is now around 6.1 million Instagram users in South Africa . With male users account for around 46.56% and female users account for around 53.44%.
With the latest data published in January 2023, we can see that at the growth rate of 1.28%, there is now around 7.9 million TikTok users in South Africa . With male users account for around 0.407 and female users account for around 0.593.
With the latest data published in January 2023, we can see that at the growth rate of 1.12x, there is now around 10.58 million LinkedIn users in South Africa.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
