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In Pakistan, There are about 1% of people use credit cards, and 8.3% of people use debit cards. While there are 0.9% of people purchase on the internet, there is only 7.6% of people with online banking accounts.
There is 51.40 million consumer goods e-commerce users in Pakistan, and they spend total of around 7.29 billion USD dollars in 2021. That makes a per capita spending on consumer goods e-commerce of around 142 USD. Also, in those e-commerce users, about 54.2% of them purchase through their mobile phone.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
