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Given the latest survey available, in Italy there are about 42.3 million active social media users (Log in at least once in a month) in 2022. This is about 71.6 % of the addressable demographics. Also, Throughout 2021 to 2022, the number of users has grown 5.4 %.
With the latest data published in January 2023, we can see that at the growth rate of 1.01%, there is now around 41.75 million Facebook users in Italy . With male users account for around 50.29% and female users account for around 49.71%.
With the latest data published in January 2023, we can see that at the growth rate of 1.1%, there is now around 28.32 million Instagram users in Italy . With male users account for around 49.37% and female users account for around 50.63%.
With the latest data published in January 2023, we can see that at the growth rate of 1.28%, there is now around 16.3 million TikTok users in Italy . With male users account for around 0.457 and female users account for around 0.543.
With the latest data published in January 2023, we can see that at the growth rate of 1.07x, there is now around 17.41 million LinkedIn users in Italy.
Our consumer research practice tracks what customers spend and how they make decisions across major economies in the world.
