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The Philippines has one of the most active social media community among countries in the South East Asia. According to our aggregated data from various sources, we estimated that there are around 94 million active social media users who majority of them access social media with their mobile devices.
It’s also interesting to note how Filipino use their social media. With many daily activities tie to social media, they spend on average 4.1 hours on the platforms every day witch is significantly higher than the world average which is around 2 hours.
Throughout 2022, on average there are about 93.8 million active social media users in Philippines on a monthly basis with an annual growth rate of 3.4 % in 2021-22 . This represents about 82.4 % of the total population. These social media users on average spend about 4.1 hours on social media and each on average have accounts on 8.5 platforms.
In the Philippines, Meta-owned platforms like Facebook and Messenger have a much higher level of popularity compared to other parts of the world. It is uncommon to see both platforms have a high number of monthly active users. Typically, Facebook is the more widely used platform, while the chat app Messenger is not as commonly used actively in other countries.
The popularity of Facebook and Messenger in the Philippines has led many merchants, including large consumer packaged goods brands, to use these platforms for both sales and customer engagement. For example, Wilcon, the Philippines version of Home Depot, has been particularly successful in using Messenger during the pandemic by offering services such as virtual tours and after-sales support.
Instagram is also growing fast in the Philippines. It is becoming an increasingly prominent channel for brands to promote their products and is widely used by small and large businesses alike. TikTok, however, has been the most dominant platform in terms of growth in recent years. It has almost tripled its market share in the last five years, now being used by around 41.3% of the population.
With the latest data published in January 2023, we can see that at the growth rate of 0.94%, there is now around 90.2 million Facebook users in Philippines . With male users account for around 46.45% and female users account for around 53.55%.
With the latest data published in January 2023, we can see that at the growth rate of 1.03%, there is now around 19.02 million Instagram users in Philippines . With male users account for around 37.61% and female users account for around 62.39%.
With the latest data published in January 2023, we can see that at the growth rate of 1.26%, there is now around 42.8 million TikTok users in Philippines . With male users account for around 0.362 and female users account for around 0.638.
With the latest data published in January 2023, we can see that at the growth rate of 1.16x, there is now around 13.21 million LinkedIn users in Philippines.
Our CR team is dedicated to keeping a pulse on the ever-evolving demographics and behavior of consumers globally. We stay informed on the latest trends and developments across major economies to ensure that we are providing the most up-to-date insights for our clients
